We created a strategy and positioning statement for STAEDTLER across the APAC region gave them strapline flexible enough to go across all communications, with a strong focus on the next generation through education, creativity and innovation… and scribbled down some nice print ads for them to boot.
Create the next
The campaign asked artists and aspiring artists to snap a picture of their STAEDTLER creations, upload to the fully responsive Facebook web app, and choose the products that they created their image with. This was compiled into a bespoke advert that could be seen in the gallery and would be shared socially amongst their community. Two winners were chosen and their artwork was put on national billboards.