Nick Doring
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STAEDTLER

Legend has it that the Americans spent a billion dollars making a pen that could write in space. The Russians took a pencil instead. Pencils are great, aren’t they?

 
 

Make Tomorrow

We created a strategy and positioning statement for STAEDTLER across the APAC region gave them strapline flexible enough to go across all communications, with a strong focus on the next generation through education, creativity and innovation… and scribbled down some nice print ads for them to boot.

 
 
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Create the next
STAEDTLER Ad

The campaign asked artists and aspiring artists to snap a picture of their STAEDTLER creations, upload to the fully responsive Facebook web app, and choose the products that they created their image with. This was compiled into a bespoke advert that could be seen in the gallery and would be shared socially amongst their community. Two winners were chosen and their artwork was put on national billboards.

 
 
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