STAEDTLER was an analogue brand that knew they needed
to embrace digital. To launch their social presence, we made the 'Create the Next STAEDTLER Ad' campaign that would start their 350k social following.
The campaign asked artists and aspiring artists to snap a picture of their STAEDTLER creations, upload to the fully responsive Facebook web app, and choose the products that they created their image with. This was compiled into a bespoke advert that could be seen in the gallery and would be shared socially amongst their community. Two winners were chosen and their artwork was put on national billboards.
Developed while Creative Director of And Sydney.